Promo Push Deliver Industry Leading Dance Music Promo Services

In an electronic music industry where attention is increasingly difficult to secure, the right promotional strategy can help a release stand out from the crowd. For artists and labels, meaningful results often depend on reaching the right DJs, radio shows, tastemakers, media outlets and streaming platforms.

Since 2011, UK-based Promo Push has provided bespoke promotion for the international dance music community, working with major and independent labels, management agencies and artists directly.

A focused approach to release promotion

Promo Push offers specialist DJ promotion, international radio campaigns, online press, 1001Tracklists mix show promotion and third-party Spotify promotion.

Each campaign is tailored to the individual release. The team considers the sound, genre, audience and objectives of the track before shaping a promotional strategy around the most relevant opportunities.

For some clients, that may mean a targeted DJ campaign aimed at club and festival selectors. For others, it could involve a broader strategy combining DJ support, radio, press, mix shows and streaming promotion.

Genre-specific promotion

Electronic music covers a wide range of styles, and each scene has its own network of artists, tastemakers, media outlets and audiences.

Promo Push works across House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass. Its campaigns are adapted to suit the character of each release, helping ensure music is presented to contacts with a genuine connection to its sound.

A record intended for underground club play may require a different approach from a festival-focused production, while a melodic or vocal release could benefit from a stronger combination of radio, media and streaming activity.

Working with leading names in dance music

Promo Push has worked on releases from artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.

The company has also worked with labels including Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.

Alongside these established names, Promo Push supports independent labels, emerging artists and management agencies. This allows the team to tailor campaigns according to the client’s needs, whether the objective is to introduce a developing artist to new industry contacts or support an established act with an international release.

Creating momentum across multiple channels

A release can gain traction in many different ways. DJ support may lead to club plays and festival exposure, while radio activity can connect a track with specialist presenters and mix shows. Press coverage can help build an artist’s profile, and streaming placements can introduce the release to new listeners.

Promo Push combines these opportunities according to the needs of each campaign. The result is a promotional strategy designed to create momentum across the electronic music ecosystem rather than relying on a single channel.

The company’s 1001Tracklists mix show promotion also provides an additional route for tracks to gain exposure through DJ mixes and recorded set activity.

Detailed reporting for clients

Each campaign runs over a four-week period, with weekly reports supplied throughout.

Reports can include DJ and radio feedback, scores, information on who has listened to or reviewed a track, and details of which contacts intend to support it. Clients can also receive updates on press features and Spotify placements secured during the campaign.

This provides artists, labels and managers with a clear overview of activity and results. The information can be used for press packs, social media content, artist updates and future release planning.

Quality relationships and personal service

With more than fifteen years of experience in music marketing, Promo Push has developed a comprehensive promotional network. However, the company’s approach is built around quality relationships and precise targeting rather than volume alone.

Campaigns are carefully curated and finely tuned, with the team maintaining close communication with clients throughout the process. This personal approach helps ensure that promotional activity remains relevant to the music and connected to the wider objectives of the release.

In today’s market, where artists and labels are competing for attention across an ever-growing number of platforms, that level of focus can be invaluable.

Evolving alongside electronic music

The dance music industry continues to move at a rapid pace. New artists emerge, fresh labels break through and digital platforms influence how music is discovered and shared.

Promo Push continues to adapt and expand its network alongside those developments, while retaining the same principles that have shaped the company since its launch: bespoke campaigns, genre-specific targeting, transparent reporting and a genuine passion for electronic music.

From focused DJ promotion to a complete campaign covering radio, press, mix shows and Spotify, Promo Push continues to help artists and labels reach the people who matter most.